Senior Salesforce consulting for media, publishing and advertising organizations, with governance, integration and AI adoption designed for mid-market and enterprise scale.
Insertion orders, flights, make-goods and multi-product packages don't fit standard opportunities.
Holding companies, agencies and brands relate in ways the default account model can't represent.
Order management, ad servers and billing sit outside Salesforce, so revenue data is always reconciled by hand.
Contracts, terms and approvals move over email, with no audit trail.
Media organizations usually need Transform work on the data model and integrations, backed by fractional leadership to govern many stakeholders.
Arvind has run Salesforce for Sales, Legal and Advertising teams at a global media and technology company. Transform is where we redesign the model and integrations.
Real workflows we design and deploy. Every one is tailored during discovery.
Approved proposals generate IOs with line items and flights, routed through legal and finance approval with a full audit trail.
Booked orders sync to the order management system, and delivery and make-good updates flow back to Salesforce.
Booked versus delivered versus billed revenue by advertiser, agency and seller, updated daily.
Agents flag advertisers whose campaigns are ending and draft renewal proposals from past performance.
These are target ranges from our implementation plans. Your actual results depend on your starting point and adoption.
Book a free discovery call. We'll discuss your org, your industry's challenges and where to start.